You’ve been thinking about writing a book. Maybe for a long while.
But here’s the question most people never stop to ask before they start:
What will your book do for you?
Not for your reader. For you.
Most people skip this question entirely. They jump straight to chapter one. They wrestle with their outline. They Google “how long should a nonfiction book be.” And somewhere in the middle of all that, they realize they’re not sure who they’re writing for, or what they want their book to accomplish.
That’s not a writing problem.
It’s a clarity problem. And it shows up on every page.
Here’s what I’ve watched happen over and over, with writers at every stage.
Someone spends a year writing a book. They know their subject. But when it’s done, it doesn’t blow up the way they hoped it would. The sales are flat. The coaching inquiries don’t spike. The speaking invitations don’t materialize.
They blame the writing. Or the marketing. Or their platform size.
But nine times out of ten, the real issue was upstream. The effort was real. The purpose was never clear.
There’s a huge difference between an authority book that builds your coaching practice and a memoir that heals something in you and helps people on the same road. Both are real books. Both have real value. But they work differently, they’re written differently, and they need completely different things from you.
Knowing which one you’re writing before you write it? That changes everything.
There are five types of nonfiction books. And most aspiring authors are circling the wrong one, not because they don’t care, but because nobody ever helped them look.
I’ve been working on a book about exactly this. It’s called The Book In You, and it’s built around one question: which of the five kinds of books are you meant to write? More on that soon.
Sit with the question. What do you want your book to do? Not just for your reader. For you.
Write that answer down somewhere. We’re going to come back to it.
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